This brief (30 to 45 minutes) presentation will discuss why security research shouldn't always be about the root. Firstly we'll look at the some of the goals of applied defensive research and basically why it is so damn interesting. We'll show how it applies from the lowest level OS internals through to the highest level hipster paradise. The presentation will then at look at some previous problems and the types of research that had to occur in order to come up with applied solution. Finally Ollie will zoom through some problems that there exist either only partial solutions for, deserve more focus or current solutions are sub par to get your creative juices flowing..